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Leaders from The New York Times, YouTube, and more break down today's media challenges
This ebook contains examples of digital players in media who have approached their publications as products—things that can be optimized through access to data and a rigid discipline of experimentation.
Product analytics dives deep to answer your questions about how users engage with what you build. Scalable, instant, and simple to implement.
In these pages...
- How The New York Times is experimenting to balance tradeoffs between its two key user groups: readers and advertisers
- How the Bernie Sanders campaign engineered a progressive movement by tracking its campaign and video content at a more granular level
- How Whisper is using machine learning, not to eliminate the human element, but to amplify it
- Why leaders from YouTube, Kickstarter, and The New York Times think the monetization strategy that saves media won’t be a familiar or totally new-age movement—but something in between